martedì 19 maggio 2015

GUEST REVIEW: "Knize Ten", by Alfarom.

Alfarom (AKA Francesco Alfa Romero) is a fragrance aficionado known for his reviews and articles on both Basenotes and Fragrantica and for running his fragrance-related blog Neroprofumo ( He doesn't believe in objectivity applied to fragrance and strongly thinks fragrance criticism is all about personal tastes and penchants. Usually drawn towards dark and avant-garde compositions, he's also a big fan of classic French / Italian perfumery and pre-80s vintage from all over the world.
Here at "Raiders of the Lost Scent", we are very pleased to have such an authority as a "Guest Reviewer". 
So, give him the floor immediately....

lunedì 27 aprile 2015

A trip at the Perfume Chest.

Do you think perfumes stores are "shops where people sell perfumes"? You're right.
Do you think perfumes stores are shops where people sell perfumes  only? Well, this time you're wrong.
There are a few stores which are "Perfume Museums", too. 
Try to imagine it: when you enter in such a store, you enter in a Time Capsule: surrounded by perfumes from 30, 40, 50 years ago... 
A real (and pleasant) blast from the past.
Here, in the heart of Turin, in the northern Italy, not far from the French border, in the beautiful 19th-century "Galleria Umberto", there is a very unusual store: actually, it's a sort of  Historical Museum of Perfumery. Its name? "Elide's Perfumes".
Just enter at "Elide's", have a look around, and guess if you travelled back in time.
The owner, Mr. Gianni Bertetti, is not just the person serving the customer: he is a person who loves to chat, narrating stories and anecdotes about perfumes from the past.
And, above all, is an extraordinarily competent person, with decades of experience in the perfumes field.
(All photos in this article were shot at "Elide's Perfumes" in Turin, Italy)

giovedì 23 aprile 2015

Il Tempio del Profumo.

(note: this is the italian version, english translation will follow soon)
Se pensate che le profumerie siano “i negozi dove si vendono profumi”, avete ragione.
Ma se pensate che siano luoghi dove si vendono solamente profumi e cosmetici, bè, vi state sbagliando.  
Esistono ancor oggi profumerie che, oltre ad essere tradizionali punti vendita, sono anche “Musei del Profumo”. Nel senso che, varcata la soglia, sembra di tornare a 30, 40, 50 anni fa. Un vero, piacevolissimo tuffo nel passato.
Ecco, nel cuore di Torino, nella ottocentesca Galleria Umberto I°, vi è un negozio che è un vero Museo Storico: la "Profumeria Elide".
Basta entrare nella "Profumeria Elide", guardarsi intorno, per capire di essere entrati in un’altra epoca.
Il proprietario attuale, il signor Gianni Bertetti, non è solamente la persona che serve il cliente, ma anche la memoria storica nel negozio. E, con nostro immenso piacere, è una persona che ama chiacchierare, raccontare storie e aneddoti della profumeria del passato.
E, soprattutto è una persona straordinariamente competente, con decenni di esperienza, e con molto spirito critico. 
( Tutte le fotografie in questo articolo sono state scattate all'interno della Profumeria Elide di Torino)

mercoledì 1 aprile 2015

Fahrenheit: a visual guide (1988-2015)

FAHRENHEIT by Christian Dior is one of the top-selling perfumes in history, and you can find thousands of pages and articles about it.
In this short essay, the main goal is to summarize the different boxes and bottles produced "year-by-year" since its launch in 1988.
No opinion about "reformulations" will be provided: here you will find a sort of "Exposition".
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